[Slack Alert] Pinterest UTM Check

Use this automation to check that the correct UTM parameters are used for all of your active Pinterest ads. For any ad that doesn’t follow your best practices, you will receive a Slack notification.

If you are looking for a way to check if your URLs are following a specific pattern, this automation is for you. Get a Slack message for any ads that don’t follow your UTM tracking structure.

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JSON Recipe

Import the automation recipe(s) into your own account. Don’t know how? Learn here.

Pinterest UTM Check
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Check","description":"fb_utm_check_20220325","nodes":{"delay_1":{"type":"delay","logging_enabled":false,"x":25,"y":213,"inputs":{"duration":{"export_enabled":true,"data":3600}}},"pinterest_select_ad_account_ids_1":{"type":"pinterest_select_ad_account_ids","logging_enabled":false,"x":397,"y":213,"inputs":{"ad_account_ids":{"export_enabled":true,"data":[]}}},"stop_1":{"type":"stop","logging_enabled":false,"x":21,"y":526,"inputs":{"stop":{"export_enabled":true}}},"for_each_v2_1":{"type":"for_each_v2","logging_enabled":false,"x":405,"y":413},"if_v2_1":{"type":"if_v2","logging_enabled":false,"x":1111,"y":408,"inputs":{"b":{"export_enabled":true,"data":[]},"condition":{"export_enabled":true,"data":"not_equal"}}},"pinterest_fetch_ads_1":{"type":"pinterest_fetch_ads","logging_enabled":false,"x":592,"y":292,"group":"group_1","inputs":{"operational_status":{"export_enabled":true,"data":"RUNNING"}}},"input_any_1":{"type":"input_any","logging_enabled":false,"x":819,"y":106,"group":"group_1","inputs":{"any":{"export_enabled":true,"data":[{"op":"add","path":"/root","value":{}},{"op":"move","path":"/root/url","from":"/destination_url"},{"op":"move","path":"/id_helper","from":"/id"},{"op":"add","path":"/root/id","value":{"provider":"pinterest","type":"ad"}},{"op":"move","path":"/root/id/id","from":"/id_helper"},{"op":"add","path":"/root/id/context/adset_id","value":{"provider":"pinterest","type":"ad_group"}},{"op":"move","path":"/root/id/context/adset_id/id","from":"/ad_group_id"},{"op":"move","path":"/root/id/context/ad_account_id","from":"/ad_account_id"},{"op":"move","path":"/root/id/context/ad_name","from":"/name"},{"op":"move","path":"","from":"/root"}]}}},"build_pattern_v2_1":{"type":"build_pattern_v2","logging_enabled":false,"x":234,"y":263,"group":"group_2","inputs":{"patterns":{"export_enabled":true,"data":[{"description":"UTM Source","regex":"utm_source=pinterest"},{"regex":"utm_medium=paid_social","description":"UTM Medium"},{"regex":"utm_campaign={{campaignname}}","description":"UTM Campaign"},{"regex":"utm_content={{adid}}","description":"UTM Content"},{"regex":"utm_term={{adgroupname}}","description":"UTM Term"},{"description":"UTM Ad ID","regex":"adid={adid}"},{"regex":"adsetid={adgroupid}","description":"UTM Adset ID"}]}}},"filter_v2_1":{"type":"filter_v2","logging_enabled":false,"x":1125,"y":428,"group":"group_2","inputs":{"filters":{"export_enabled":true,"data":[{"value":false,"pointer":"/valid","operator":"="}]}}},"slack_select_conversation_id_1":{"type":"slack_select_conversation_id","logging_enabled":false,"x":317,"y":272,"group":"group_3","inputs":{"conversation_id":{"title":"conversation_id","description":"Select a Slack Channel or 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`{{input.value/url/url}}`."},{"op":"replace","path":"/1/elements/0/url","value":"https://ads.pinterest.com/advertiser/{{input.value/url/id/context/ad_account_id}}/reporting/ads/?name={{input.value/url/id/context/ad_name}}"}]},"data":{"export_enabled":true,"data":[{"type":"section","text":{"type":"mrkdwn","text":""}},{"type":"actions","elements":[{"type":"button","text":{"type":"plain_text","text":"Open in Ads Manager"},"url":""}]}]}}},"match_url_patterns_v2_1":{"type":"match_url_patterns_v2","logging_enabled":false,"x":617,"y":366,"group":"group_2","outputs":{"matched":{"title":"matched","description":"Triggered when matched"}}},"start_1":{"type":"start","logging_enabled":false,"x":23,"y":473},"patch_json_list_v2_1":{"type":"patch_json_list_v2","logging_enabled":false,"x":823,"y":296,"group":"group_1","inputs":{"value":{"export_enabled":true}},"outputs":{"patched":{"title":"patched","description":"Triggers when the patching is 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UTMs","description":"","x":879,"y":414,"inputs":["match_url_patterns_v2_1.match","match_url_patterns_v2_1.urls"],"outputs":["filter_v2_1.items","filter_v2_1.filtered"]},"group_3":{"title":"Send Slack Message","description":"","x":1344,"y":412,"inputs":["for_each_v2_2.items","slack_notifier_v2_1.send"],"outputs":["for_each_v2_2.done"]},"group_1":{"title":"Get active URLs","description":"","x":644,"y":414,"inputs":["pinterest_fetch_ads_1.fetch","pinterest_fetch_ads_1.ad_account_id"],"outputs":["patch_json_list_v2_1.data_list","patch_json_list_v2_1.patched"]}},"widgets":{"widget_1":{"title":"Ad Accounts","description":"Select one or more Pinterest Ad Accounts","position":0,"input":"pinterest_select_ad_account_ids_1.ad_account_ids"},"widget_2":{"title":"URL Parameters","description":"Add any URL parameter that you want to check against.","position":3,"icon":"","input":"build_pattern_v2_1.patterns"},"widget_3":{"title":"Slack Channel","description":"Select a Slack Channel or Conversation","position":3,"input":"slack_select_conversation_id_1.conversation_id"},"widget_4":{"title":"Run every","description":"The duration to delay the trigger (in Seconds)","position":0,"input":"delay_1.duration"}},"variables":{},"config":{"capture_inputs_enabled":false,"caching_enabled":false},"tags":[]}

How To

After creating the automation you are required to make a few selections and then hit “Run Automation”. The check will then take place on the specified weekday(s) at the specified time.

⚠️
Per default, all active ads in an account will be checked. If you want to be more specific in the campaign, ad set, or ad selection you can add filters to the automation following this Builder tutorial.

Step 1

Select an Ad Account

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Step 2

Select a Slack Channel, in which you would like to receive the notifications

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Step 3

Define how often you want the automation to run

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Step 4

Create a pattern for your UTM.

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Last updated on January 26, 2023